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	<title>CREATIVE OPTIONS MEDIA &#187; Tom&#8217;s Shoes</title>
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		<title>Building Customer Communities Requires Balance</title>
		<link>http://creativeoptionsmedia.com/272/building-customer-communities-requires-balance/</link>
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		<pubDate>Tue, 08 Dec 2009 03:56:25 +0000</pubDate>
		<dc:creator>Lisa</dc:creator>
				<category><![CDATA[Brand Building]]></category>
		<category><![CDATA[Customer Relationships]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Social Media Management]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[Community Manager]]></category>
		<category><![CDATA[Leveraging]]></category>
		<category><![CDATA[Online Community Management]]></category>
		<category><![CDATA[Online Community Manager]]></category>
		<category><![CDATA[Social Media Applications]]></category>
		<category><![CDATA[Tom's Shoes]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Whole Foods]]></category>
		<category><![CDATA[Zappos]]></category>

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		<description><![CDATA[Progressive companies understand that today’s technologies allow them to connect with consumers like never before. They have found the “balance” needed to build large, loyal and influential customer communities.]]></description>
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