Posts Tagged ‘Social Media Applications’

Building Customer Communities Requires Balance

Progressive companies understand that today’s technologies allow them to connect with consumers like never before. They have found the “balance” needed to build large, loyal and influential customer communities.

Dollars Shifting From Traditional Advertising in Favor of Interactive Marketing

Forrester’s model shows that the largest increase in dollars will be earmarked for search marketing, however, social media spending will increase at a compound growth rate of 34%, the highest percentage gain in the forecast.

Effective Marketing Vital to Small Business Success

Developing and following an effective marketing strategy is a crucial component to small business success.

Social Media Popularity Outside The U.S.

European brands, while not yet as active, are experimenting with social media in some very fun and creative ways.

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