Forrester’s model shows that the largest increase in dollars will be earmarked for search marketing, however, social media spending will increase at a compound growth rate of 34%, the highest percentage gain in the forecast.
Archive for the ‘Interactive Marketing’ Category
July 27th, 2009
Dollars Shifting From Traditional Advertising in Favor of Interactive Marketing
Posted in Customer Relationships, Interactive Marketing, Internet Marketing, Mobile Marketing, Online Marketing, Social Media Marketing 
Tags: Customer Relationships, Forrester Research, Mobile Marketing, Online Marketing, Social Media Applications, Social Media Marketing
Tags: Customer Relationships, Forrester Research, Mobile Marketing, Online Marketing, Social Media Applications, Social Media MarketingJuly 18th, 2009
Effective Marketing Vital to Small Business Success
Posted in Brand Awareness, Brand Building, Customer Relationships, Internet Marketing, Online Marketing, Small Business, Social Media Management, Social Media Marketing Tags: Brand Awareness, Customer Relationships, Entrepreneurs, Leveraging, Online Marketing, Small Business, Social Media Applications, Social Media Management, Social Media Marketing
Tags: Brand Awareness, Customer Relationships, Entrepreneurs, Leveraging, Online Marketing, Small Business, Social Media Applications, Social Media Management, Social Media MarketingDeveloping and following an effective marketing strategy is a crucial component to small business success.
July 14th, 2009
Social Media Popularity Outside The U.S.
Posted in Brand Awareness, Brand Building, Customer Relationships, Facebook, Internet Marketing, Online Marketing, Social Media Marketing, Twitter Tags: Brand Awareness, Customer Relationships, Facebook, Online Marketing, Social Media Applications, Social Media Marketing, Twitter, You Tube
Tags: Brand Awareness, Customer Relationships, Facebook, Online Marketing, Social Media Applications, Social Media Marketing, Twitter, You TubeEuropean brands, while not yet as active, are experimenting with social media in some very fun and creative ways.
July 14th, 2009
Social Media and Your Employees
Posted in Brand Awareness, Brand Building, Customer Relationships, Internet Marketing, Online Marketing, Social Media Management, Social Media Marketing Tags: Brand Awareness, Customer Relationships, Online Marketing, Social Media Management, Social Media Marketing
Tags: Brand Awareness, Customer Relationships, Online Marketing, Social Media Management, Social Media MarketingWhether you are a large corporation who handles your social media in-house, or a small company who outsources it to a social media manager, establishing a few basic principles of responsible use of social sites is a wise decision.
July 5th, 2009
Leveraging the Power of Facebook
Posted in Brand Awareness, Brand Building, Customer Relationships, Facebook, Facebook Page, Facebook Profile, Internet Marketing, Online Marketing, Social Media Management, Social Media Marketing Tags: Brand Awareness, Customer Relationships, Facebook, Facebook Page, Facebook Profile, Leveraging, Online Marketing, Skittles, Social Media Management, Social Media Marketing, Zappos
Tags: Brand Awareness, Customer Relationships, Facebook, Facebook Page, Facebook Profile, Leveraging, Online Marketing, Skittles, Social Media Management, Social Media Marketing, ZapposCompanies worldwide are leveraging the power of social media sites to improve customer relationships, create interaction, and increase brand awareness. Facebook has kept pace with and emerged as a global giant in this changing trend.
