If you are not a large, highly visible company who receives ample coverage in the media, how do you attract the attention of the investment community? One way is social media.
Archive for the ‘Social Media Marketing’ Category
January 17th, 2011
Using Social Media to Increase Your Shareholder Base
Posted in Customer Relationships, Investor Relations, Online Community Management, Social Media Marketing, Twitter 
Tags: Corporate Profiles, Guardian Financial Services Group, Guardian-FSG, Investor Awareness Programs, Investor Communities, Investor Relations, Microcap, Midcap, Publicly Traded, Roche, Shareholder Base, Shareholder Value, Smallcap, Social Media, Stock Liquidity, Stocks
Tags: Corporate Profiles, Guardian Financial Services Group, Guardian-FSG, Investor Awareness Programs, Investor Communities, Investor Relations, Microcap, Midcap, Publicly Traded, Roche, Shareholder Base, Shareholder Value, Smallcap, Social Media, Stock Liquidity, StocksJanuary 9th, 2011
What Is Investor Relations and Why Is It Necessary?
Posted in Brand Awareness, Interactive Marketing, Internet Marketing, Investor Relations, Online Marketing Tags: AAPL, Corporate Profiles, Guardian Financial Services Group, Guardian-FSG, Investor Awareness Programs, Investor Relations, Microcap, Midcap, Publicly Traded, Shareholder Base, Shareholder Value, Smallcap, Stock Liquidity, Stocks, ZAGG
Tags: AAPL, Corporate Profiles, Guardian Financial Services Group, Guardian-FSG, Investor Awareness Programs, Investor Relations, Microcap, Midcap, Publicly Traded, Shareholder Base, Shareholder Value, Smallcap, Stock Liquidity, Stocks, ZAGGEven if a public company has an Investor Relations website, many lack the personnel or resources to effectively and consistently market it. No matter how significant a company’s news may be, if the investment community doesn’t know about the news, the stock will remain inactive with low volume and will not increase in shareholder value.
December 7th, 2009
Building Customer Communities Requires Balance
Posted in Brand Building, Customer Relationships, Online Marketing, Reputation Management, Social Media Management, Social Media Marketing Tags: Brand Awareness, Community Manager, Customer Relationships, Leveraging, Online Community Management, Online Community Manager, Online Marketing, Reputation Management, Social Media Applications, Social Media Management, Social Media Marketing, Tom's Shoes, Twitter, Whole Foods, Zappos
Tags: Brand Awareness, Community Manager, Customer Relationships, Leveraging, Online Community Management, Online Community Manager, Online Marketing, Reputation Management, Social Media Applications, Social Media Management, Social Media Marketing, Tom's Shoes, Twitter, Whole Foods, ZapposProgressive companies understand that today’s technologies allow them to connect with consumers like never before. They have found the “balance” needed to build large, loyal and influential customer communities.
November 23rd, 2009
Understanding Online Community Management
Posted in Brand Awareness, Brand Building, Customer Relationships, Interactive Marketing, Online Marketing, Reputation Management, Small Business, Social Media Management, Social Media Marketing, Twitter Tags: Community Manager, Customer Relationships, Jennifer Van Grove, Mashable, Online Community Management, Online Community Manager, Social Media Marketing
Tags: Community Manager, Customer Relationships, Jennifer Van Grove, Mashable, Online Community Management, Online Community Manager, Social Media MarketingCommunity management is slowly gaining recognition and acceptance, however, an understanding of the skill remains vague for many, and it continues to be a topic of discussion and debate.
August 31st, 2009
Quality vs. Quantity: Which is Better?
Posted in Brand Awareness, Brand Building, Customer Relationships, Interactive Marketing, Internet Marketing, Online Marketing, Reputation Management, Skittles, Small Business, Social Media Management, Social Media Marketing, Twitter Tags: Brand Awareness, Business Blog, Customer Relationships, Online Marketing, Reputation Management, Skittles, Small Business, Social Media Management, Social Media Marketing, Twitter
Tags: Brand Awareness, Business Blog, Customer Relationships, Online Marketing, Reputation Management, Skittles, Small Business, Social Media Management, Social Media Marketing, TwitterConsistent, targeted efforts will yield a manageable growth of people who are interested in your service or product. If you focus on the quality, the quantity will follow.
