Progressive companies understand that today’s technologies allow them to connect with consumers like never before. They have found the “balance” needed to build large, loyal and influential customer communities.
Archive for the ‘Social Media Marketing’ Category
December 7th, 2009
Building Customer Communities Requires Balance
Posted in Brand Building, Customer Relationships, Online Marketing, Reputation Management, Social Media Management, Social Media Marketing 
Tags: Brand Awareness, Community Manager, Customer Relationships, Leveraging, Online Community Management, Online Community Manager, Online Marketing, Reputation Management, Social Media Applications, Social Media Management, Social Media Marketing, Tom's Shoes, Twitter, Whole Foods, Zappos
Tags: Brand Awareness, Community Manager, Customer Relationships, Leveraging, Online Community Management, Online Community Manager, Online Marketing, Reputation Management, Social Media Applications, Social Media Management, Social Media Marketing, Tom's Shoes, Twitter, Whole Foods, Zappos
November 23rd, 2009
Understanding Online Community Management
Posted in Brand Awareness, Brand Building, Customer Relationships, Interactive Marketing, Online Marketing, Reputation Management, Small Business, Social Media Management, Social Media Marketing, Twitter Tags: Community Manager, Customer Relationships, Jennifer Van Grove, Mashable, Online Community Management, Online Community Manager, Social Media Marketing
Tags: Community Manager, Customer Relationships, Jennifer Van Grove, Mashable, Online Community Management, Online Community Manager, Social Media MarketingCommunity management is slowly gaining recognition and acceptance, however, an understanding of the skill remains vague for many, and it continues to be a topic of discussion and debate.
August 31st, 2009
Quality vs. Quantity: Which is Better?
Posted in Brand Awareness, Brand Building, Customer Relationships, Interactive Marketing, Internet Marketing, Online Marketing, Reputation Management, Skittles, Small Business, Social Media Management, Social Media Marketing, Twitter Tags: Brand Awareness, Business Blog, Customer Relationships, Online Marketing, Reputation Management, Skittles, Small Business, Social Media Management, Social Media Marketing, Twitter
Tags: Brand Awareness, Business Blog, Customer Relationships, Online Marketing, Reputation Management, Skittles, Small Business, Social Media Management, Social Media Marketing, TwitterConsistent, targeted efforts will yield a manageable growth of people who are interested in your service or product. If you focus on the quality, the quantity will follow.
August 10th, 2009
Bringing Traffic Back to Small Town America – Virtually
Posted in Brand Awareness, Customer Relationships, Interactive Marketing, Internet Marketing, Mobile Marketing, Online Marketing, Small Business, Social Media Management, Social Media Marketing, Twitter Tags: Brand Awareness, Business Blog, Customer Relationships, Entrepreneurs, Mobile Marketing, Online Marketing, Social Media Management, Social Media Marketing, Twitter
Tags: Brand Awareness, Business Blog, Customer Relationships, Entrepreneurs, Mobile Marketing, Online Marketing, Social Media Management, Social Media Marketing, TwitterAs national chains and an unstable economy threaten the livelihood of smaller, independent establishments, how can they compete? The answer is social media…
July 27th, 2009
Dollars Shifting From Traditional Advertising in Favor of Interactive Marketing
Posted in Customer Relationships, Interactive Marketing, Internet Marketing, Mobile Marketing, Online Marketing, Social Media Marketing Tags: Customer Relationships, Forrester Research, Mobile Marketing, Online Marketing, Social Media Applications, Social Media Marketing
Tags: Customer Relationships, Forrester Research, Mobile Marketing, Online Marketing, Social Media Applications, Social Media MarketingForrester’s model shows that the largest increase in dollars will be earmarked for search marketing, however, social media spending will increase at a compound growth rate of 34%, the highest percentage gain in the forecast.
