If you are not a large, highly visible company who receives ample coverage in the media, how do you attract the attention of the investment community? One way is social media.
Archive for the ‘Investor Relations’ Category
January 17th, 2011
Using Social Media to Increase Your Shareholder Base
Posted in Customer Relationships, Investor Relations, Online Community Management, Social Media Marketing, Twitter 
Tags: Corporate Profiles, Guardian Financial Services Group, Guardian-FSG, Investor Awareness Programs, Investor Communities, Investor Relations, Microcap, Midcap, Publicly Traded, Roche, Shareholder Base, Shareholder Value, Smallcap, Social Media, Stock Liquidity, Stocks
Tags: Corporate Profiles, Guardian Financial Services Group, Guardian-FSG, Investor Awareness Programs, Investor Communities, Investor Relations, Microcap, Midcap, Publicly Traded, Roche, Shareholder Base, Shareholder Value, Smallcap, Social Media, Stock Liquidity, StocksJanuary 9th, 2011
What Is Investor Relations and Why Is It Necessary?
Posted in Brand Awareness, Interactive Marketing, Internet Marketing, Investor Relations, Online Marketing Tags: AAPL, Corporate Profiles, Guardian Financial Services Group, Guardian-FSG, Investor Awareness Programs, Investor Relations, Microcap, Midcap, Publicly Traded, Shareholder Base, Shareholder Value, Smallcap, Stock Liquidity, Stocks, ZAGG
Tags: AAPL, Corporate Profiles, Guardian Financial Services Group, Guardian-FSG, Investor Awareness Programs, Investor Relations, Microcap, Midcap, Publicly Traded, Shareholder Base, Shareholder Value, Smallcap, Stock Liquidity, Stocks, ZAGGEven if a public company has an Investor Relations website, many lack the personnel or resources to effectively and consistently market it. No matter how significant a company’s news may be, if the investment community doesn’t know about the news, the stock will remain inactive with low volume and will not increase in shareholder value.
