Progressive companies understand that today’s technologies allow them to connect with consumers like never before. They have found the “balance” needed to build large, loyal and influential customer communities.
Archive for the ‘Brand Building’ Category
December 7th, 2009
Building Customer Communities Requires Balance
Posted in Brand Building, Customer Relationships, Online Marketing, Reputation Management, Social Media Management, Social Media Marketing 
Tags: Brand Awareness, Community Manager, Customer Relationships, Leveraging, Online Community Management, Online Community Manager, Online Marketing, Reputation Management, Social Media Applications, Social Media Management, Social Media Marketing, Tom's Shoes, Twitter, Whole Foods, Zappos
Tags: Brand Awareness, Community Manager, Customer Relationships, Leveraging, Online Community Management, Online Community Manager, Online Marketing, Reputation Management, Social Media Applications, Social Media Management, Social Media Marketing, Tom's Shoes, Twitter, Whole Foods, ZapposNovember 23rd, 2009
Understanding Online Community Management
Posted in Brand Awareness, Brand Building, Customer Relationships, Interactive Marketing, Online Marketing, Reputation Management, Small Business, Social Media Management, Social Media Marketing, Twitter Tags: Community Manager, Customer Relationships, Jennifer Van Grove, Mashable, Online Community Management, Online Community Manager, Social Media Marketing
Tags: Community Manager, Customer Relationships, Jennifer Van Grove, Mashable, Online Community Management, Online Community Manager, Social Media MarketingCommunity management is slowly gaining recognition and acceptance, however, an understanding of the skill remains vague for many, and it continues to be a topic of discussion and debate.
August 31st, 2009
Quality vs. Quantity: Which is Better?
Posted in Brand Awareness, Brand Building, Customer Relationships, Interactive Marketing, Internet Marketing, Online Marketing, Reputation Management, Skittles, Small Business, Social Media Management, Social Media Marketing, Twitter Tags: Brand Awareness, Business Blog, Customer Relationships, Online Marketing, Reputation Management, Skittles, Small Business, Social Media Management, Social Media Marketing, Twitter
Tags: Brand Awareness, Business Blog, Customer Relationships, Online Marketing, Reputation Management, Skittles, Small Business, Social Media Management, Social Media Marketing, TwitterConsistent, targeted efforts will yield a manageable growth of people who are interested in your service or product. If you focus on the quality, the quantity will follow.
July 18th, 2009
Effective Marketing Vital to Small Business Success
Posted in Brand Awareness, Brand Building, Customer Relationships, Internet Marketing, Online Marketing, Small Business, Social Media Management, Social Media Marketing Tags: Brand Awareness, Customer Relationships, Entrepreneurs, Leveraging, Online Marketing, Small Business, Social Media Applications, Social Media Management, Social Media Marketing
Tags: Brand Awareness, Customer Relationships, Entrepreneurs, Leveraging, Online Marketing, Small Business, Social Media Applications, Social Media Management, Social Media MarketingDeveloping and following an effective marketing strategy is a crucial component to small business success.
July 14th, 2009
Social Media Popularity Outside The U.S.
Posted in Brand Awareness, Brand Building, Customer Relationships, Facebook, Internet Marketing, Online Marketing, Social Media Marketing, Twitter Tags: Brand Awareness, Customer Relationships, Facebook, Online Marketing, Social Media Applications, Social Media Marketing, Twitter, You Tube
Tags: Brand Awareness, Customer Relationships, Facebook, Online Marketing, Social Media Applications, Social Media Marketing, Twitter, You TubeEuropean brands, while not yet as active, are experimenting with social media in some very fun and creative ways.
