Lisa 
Simply put, investor relations is the way that publicly traded companies get their corporate information and news out to shareholders, the investment community and the media.
Many large companies, such as Apple. Inc., trading symbol AAPL, handle their investor relations in-house. They have an entire IR department plus a section on their website (https://www.apple.com/investor/) where current shareholders and prospective investors can go to get stock charts, earnings releases, SEC filings, and corporate information.
Other companies such as ZAGG, Inc.* (NASDAQ:ZAGG – News) (www.ZAGG.com), a leading producer, designer, and distributor of electronics accessories for protecting and enhancing the mobile experience, contract independent investor relations firms. Most micro-cap to mid-cap companies contract investor relations firms for a variety of reasons.
Even if a public company has an IR website, many lack the personnel or resources to effectively and consistently market it. No matter how significant a company’s news may be, if the investment community doesn’t know about the news, the stock will remain inactive with low volume and will not increase in shareholder value. This is why contracting with an established investor relations firm such as Guardian becomes vital.
Guardian specializes in working with new, micro-cap, small-cap and mid-cap companies to increase visibility and expand awareness of their corporate information and positive news making them “known/branded” in the investment community. Guardian provides a wide array of disseminative, marketing and media services, Investor Awareness Programs (I-AP©), tailored to produce the positive results needed for the success of an emerging public companies’ stock.
A successfully administered I-AP© should increase the shareholder base and value. The result then would be having more effective shares of stock which can be used to raise capital, secure acquisitions, leverage, payment, etc. The company is now utilizing the benefit of being a publicly traded company.
Major shareholders may also greatly benefit. By creating an active market, more demand, liquidity, and higher share prices, the results should be maximized value for the shares of stock owned.
Of course, for the Investor Awareness Program to provide these positive results, the company has to present news of its success and ongoing growth for the investor relations firm to disseminate.
To learn more about Guardian Financial Services Group and how a customized Investor Awareness Program (I-AP©) can maximize the success of your public company’s stock, please contact our Executive Team.
*Guardian started profiling ZAGG, Inc. on October 22nd, 2008 at .86 per share. The current 12 month high is $8.79 which was achieved in October of this year. Guardian received zero compensation from ZAGG for profiling the company’s stock.
Tags: 
[...] this is one of those large corporations we wrote about in our last post who handles IR in house, but do not discount social media’s effectiveness in investor relations [...]