CREATIVE OPTIONS MEDIA

“Quality is more important than quantity. One home run is much better than two doubles.” ~Steve Jobs

If you are active in any of the social communities, even just casually, you have probably been bombarded with “suggestions” of ways to increase your twitter following or number of blog hits. While your first inclination may be to think that more is better, ask yourself just who exactly is making up these numbers.

Mass marketing is great if you are Coca-Cola or Skittles and your demographic is well, everyone. Considering that of the 6 million firms in the U.S. with employees, 90% of these employ 20 people or less, your advertising needs to be more targeted towards an audience that is receptive to what you have to offer.

If we examine the trends and educated forecasts, the face of customer interaction is changing forever, and leading the way is social media. Your customers are active in social communities and you need to be prepared to meet them where they’re at. Consumers want to be able to engage in conversation, and they want to know they are being heard. When posting to your business blog, focus on content, not frequency. Is the material relevant to the audience you are targeting? Will it educate or enlighten the reader? Does it forward the goals of you or your company?

Establishing yourself as a reputable brand requires patience and persistence. Listen to what your customers and would-be customers are saying and provide them with value. Consistent, targeted efforts will yield a manageable growth of people who are interested in your service or product. If you focus on the quality, the quantity will follow.

If time is a hindrance to your making this type of commitment, consider retaining the services of a social media manager who will embrace your objectives and interact responsibly on your behalf.

We are always interested in your thoughts and experiences. If you have a strategy that our readers could benefit from, we invite you to please contribute.