Lisa 
We hear lots of buzz about what U.S. companies and marketers are doing through the various social networks. European brands, while not yet as active, are experimenting with social media in some very fun and creative ways.
Corporations such as Cadbury and Vodafone created interactive games and contests, where clues were delivered via Twitter, Facebook or YouTube. German automaker Volkswagen and Switzerland’s Nestlé are engaging consumers by asking questions through banner ads, and inviting them to reply via Twitter.
European companies are quickly recognizing the viral power of engaging customers through the various social media applications. It is proving to be an inexpensive way to build awareness for their brand and an effective form of advertising.
For more information about the fun online environments these companies are creating, please refer to the complete article by Kerry Capell, as posted on BusinessWeek.com.
You can find it here.
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Photo of Prague, Czech Republic provided courtesy of Robyn A. Marquis
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